Resources
Guides backed by real research
9 min read
The best time to post on Instagram (and every other channel)
What 2 billion engagements and 52 million posts reveal about the best time to post on Instagram, Facebook, LinkedIn, TikTok and X, and why your data wins.
8 min read
How to build a social media content calendar that actually gets used
An evidence-based guide to building a social media content calendar: planning research, content pillars, per-channel cadence and a batching workflow.
6 min read
Managing clients' social media: workflows that scale
How agencies and consultants manage client social media at scale: password-free access, approval workflows, reports clients value, and disclosure rules.
8 min read
How to write social media captions that actually convert
What marketing science says about social media captions that convert: emotion, questions, length, pronouns and calls to action, backed by cited research.
8 min read
Social media metrics that matter (and the ones that don't)
Which social media metrics actually predict business results? Engagement rate formulas, large-sample benchmarks and reach vs impressions, all with sources.
5 min read
Social media management for small business owners
Social media management for small business owners with no spare time: a modest cadence, batched writing and a post queue, backed by studies of millions of posts.
9 min read
Social media automation: what gets accounts banned, and what doesn't
Official Instagram, X, LinkedIn and TikTok rules on automation: what gets business accounts banned, what scheduling is allowed, and real cases.
5 min read
How to manage multiple social media accounts
How to manage multiple social media accounts across brands: cut switching costs, run one calendar, adapt content per platform, and keep every account consistent.
6 min read
What AI actually changes about social media management
What AI genuinely does well in social media management, where it fails, how audiences react to AI content, and the disclosure rules — all research-backed.
8 min read
How often should you post on social media?
How often to post on Instagram, TikTok, LinkedIn, Facebook and X, based on studies of millions of posts. Why consistency beats volume, with real data.